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A student's avatar

I'm very curious to see where you land on your creative piece. I just spent roughly a year trying to help a marketing team 'automate' themselves and it was a fascinating experiment but ultimately fell on the creative 'verifier' from your article.

In marketing we use statistics to verify whether the creative is resonating but those statistics don't come cheap, so I put an aggressive bayesian in the loop assessing the posteriors with a minimal cost element. So then on the next loop the cost of regeneration (especially with video) to hit the new prior is higher than anyone wants to admit, especially when your verifier has to incorporate legal constraints and policy guidelines and then if you layer in branding and voice guidance....forget it, it's just crazy expensive and complicated when I can have a human take the guidance and produce something doing their own mini loop. So we landed on using the LLM to provide the analysis and still let the human run their own creative loops to meet the guidance, which is honestly no different than it is today. Just more robust analysis.

Sandeep Mehta's avatar

I am reminded of Isidor Rabi's mother (Physics Nobel 1944) who trained him as a child by asking him "Izzy did you ask a good question today?" on returning from school.

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