I believe that META's decision to open-source Llama model is a masterstroke in marketing. As you rightly point out, they could use the reputation boost (or could have before this move, anyway). Now all of a sudden META is in the same conversation with Microsoft and Amazon regarding AI innovations.
Now, more investment dollars will flow into META, making the illusion completely real.
I think they're playing differently than Google and Microsoft because their core business is not about AI, so they can use it as a marketing lever, as you say.
This is very eloquent piece of writing, Alejandro. A pleasure to read.
Thanks!
I believe that META's decision to open-source Llama model is a masterstroke in marketing. As you rightly point out, they could use the reputation boost (or could have before this move, anyway). Now all of a sudden META is in the same conversation with Microsoft and Amazon regarding AI innovations.
Now, more investment dollars will flow into META, making the illusion completely real.
I think they're playing differently than Google and Microsoft because their core business is not about AI, so they can use it as a marketing lever, as you say.